Logo 2
Get closer to your customers

Dynamic Interactive Overlays

Lean forward interactive entertainment experience lets you get the right message to the right audience at the right time.
Logo 2
Introduce multilinear narrative

New Formats, New Interactions

With iVO you skip the pre-roll and head straight to high-quality interactive storytelling. iVO delivers rich-media video experiences that are dynamic, relevant and personal.
Logo 3
Incent high-value outcomes

In-video Donations and Purchasing

Monetize content views, social recommendations and other second-screen activity through targeted, contextualized in-video donations and purchasing opportunities.
Logo 5
Profit from the long tail

Enhanced Advertising and Activation

Reach beyond today’s customers to activate prospect, dormant and niche market segments with sophisticated in-video messaging.
Logo 5
Monetize key social behaviours

Contest Platform Integration

Looking for even greater returns? iVO is designed to integrate with ElexuTV, our proprietary contest engine and community platform. Join our Beta Partnership Programme to learn more.

Two-way, real-time exchanges powered by iVO

Overlay Technology

Viewers respond to embedded iVO events such as quizzes, polls and e-commerce opportunities in real time with just a simple tap, swipe or mouse click.

Analytics and Reporting

iVO’s analytics engine collects data on each video play and translates it into robust, actionable insight. Available in multiple formats…real-time, historic, graphical, etc.

Video Hosting

iVO is a cloud-based video hosting service. Implementation includes a bespoke microsite, as well an embed code for use elsewhere.

Support and Consultancy

Experienced team to manage your iVO experience and aftercare so you can rest assured projects are always up and running.

Embeddable Player

The iVO player is available in both HTML and Flash versions and is playable inside all modern browsers (Firefox, Chrome, Safari, IE 8+).

Administration Tool

Simple administration user interface enables you to easily define, tweak and preview your interactive overlays in a couple of minutes.

Cloud-based video hosting with lean forward interactivity

iVO enables content producers to integrate fun, engaging real-time interactions into new or existing video…opening up genuine, two-way dialogue between producer and viewer.

Exceptional team, extraordinary results

Boasting FTSE 100 experience in media, retail, FMCG, healthcare, consulting, banking and law, Elexu’s executive, development and marketing teams are world class. Our vast expertise enables us to:

  • Address even the most complex client requirements
  • Keep development and implementation costs down
  • Provide a comprehensive suite of bespoke services
  • Ramp up at short notice to deliver mission-critical projects quickly

Romans Malinovskis

Chief Technology Officer

Romans Malinovskis, our CTO, is also the inventor of the Agile Toolkit and owner of Agile Technologies Ltd. He founded this company to facilitate large web development projects for start-up companies and SMEs. Additionally, he has worked on numerous projects for companies like Accenture, MasterCard, Regus, Procter & Gamble in the UK, Europe and Japan.

Qambar Raza


With advanced PHP, NodeJS, MongoDB and jQuery skills, Qambar easily handles even the most complex and critical projects with ease. Qambar is our development lead and web software architect.Qambar helps ensure our standards of development are consistent across the work streams he manages.

Teresa Serrao

Human Resources

Teresa helps us find, retain and reward our ever expanding team. A CIPD-trained HR professional and avid traveller, Teresa oversees our recruitment strategies in the US, the UK and Eastern Europe. She also ensures that our in-house team is supported by an extensive network of developers, designers, and UAT experts who can be called on to provide expanded capability as required.

  • Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

  • …one way to sell a consumer something in the future is simply to get his or her permission in advance.

  • If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

  • It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.


Delivering innovative IPTV, interactive and mobile solutions to content owners across the globe, Elexu Portfolio Ltd. is a digital media group based in the heart of Soho, London.

ElexuTV™, our flagship offering and the first truly social interactive TV platform, merges social networking, online competitions and traditional broadcast to create a new, engaging and interactive way to watch television. Currently in private Beta, ElexuTVTM is accessible to a select number of Beta Partnership Programme members.

ElexuTV works by creating a robust producer-consumer content ecosystem which incents, rewards and recognizes viewers for engaging in active, high-value, lean-forward behaviours. Audiences use the platform’s interactive features to vote in competitions, make in-video purchases, share recommendations across social networks, explore second-screen content, donate to charitable causes, as well as respond to entertaining polls and quizzes.

ElexuTV engages audiences via real-time interactions to produce a more realist, responsive and entertaining exchange between content producers and content viewers.

Because ElexuTV is a fully turnkey platform, brands, agencies, charities and other content owners are enabled to produce and distribute high-quality, entertaining, interactive content at a fraction of the cost, time and resources normally associated with broadcast.

Elexu’s Interactive Video Overlay product, or iVO, is the first commercial release utilizing the robust technology behind ElexuTV. Targeting producers seeking new and innovative ways to monetize their video content, iVO is the ideal solution for producers in the PPV, VOD, freemium software, brand placement and online advertising spaces.